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Experts & Officials

Yan Ligang

Director General of Beijing Municipal Commission of Commerce

       Taking the opportunity given by the CIFTIS, we want to strengthen the cultivation of brands of products of geographical indication, promote the protection of products of geographical indication, and enlarge international communication among geographical indication enterprises. Geographical indication is a new type IPR, the sign of feature and reputation, and symbol of regional culture and image, it has become the engine of cultivating brands, pillar of forging characteristic industry, and incubator for driving forces that promote the industrial transformation and upgrade. A geographical indication can form a brand and activate an industry.