WTO Deputy Director-General
Innovation is crucial for the economy because it can increase productivity and competitiveness. Today, services innovation has become a source of competitiveness along the entire value chain. For business, today's innovation is tomorrow's success. In order to stay competitive, business must keep constantly innovating to meet new requirements and potential market needs with better processes, products and services. Innovation can also be a catalyst for economic growth. This is why countries attach great importance to education, research and invention, encourage healthy competition in the market and introduce policies aimed at developing "innovation ecosystems".