Express consumption upgrading will move forward into three directions of increasing product types, promoting quality and emphasizing brand. Increasing product types entails cold chain express and logistics as well as cross-border import express and logistics support. As for promoting quality, rural residents require more express and logistics service and more efforts are needed to develop rural express service; on the other hand, it also entails much better service quality. The developing trend of branding makes brand become a vital portal for the quantity of flow. Selling channels will be online and offline integrated and cover the national market in a holistic way, which requires that express providers serve the branding dealer with integrated comprehensive logistics.