In the last two years, the cross-border e-commerce has become a new field of competition for the major online shopping platforms. At the 2017 Beijing International Fair for Trade in Services, the development of the cross-border e-commerce attracted much attention. However, in daily life, the "Haitao" (cross-border online shopping) also becomes a patent for the online shopping enthusiasts. However, the “Haitao” goods of which you constantly think and finally comes after you wait for a long time, is likely to be counterfeit. The China Consumers Association held a briefing on February 7, 2018 and released a survey experience of the 2017 "double 11" online shopping. Among them, comparatively many "Haitao" goods were suspected of counterfeiting. Among 53 "Haitao" samples, 16 samples were suspected of counterfeiting, accounting for 30%. Among these samples, 8 out of 19 cosmetics were suspected of counterfeiting and 5 out of 9 handbags were suspected of counterfeiting. The related stores of the Jumei.com, Koala.com, Mia.com, Pinduoduo.com, Beibei.com, Gome.com, Jd.com and Taobao.com were found selling of fake goods and some of them were also sold from the self-operated stores of the e-commerce enterprises.
The China Consumers Association undertook a survey experience activity on the price, quality and services of the “double 11” online shopping goods from October 2017 to January 2018 and made a survey experience on nine major categories such as clothing, shoes and hats, mobile phones and digitals, food specialties and cosmetics and toiletries from 16 online shopping platforms. The survey experience mainly involves in the price tracking record, the seven-day unwarranted return operation, the identification of the genuine or false of goods from the "Haitao" and the quality test of the goods which are not from the "Haitao".
From the results of this survey experience, one can see that in most cases the prices of the non pre-sale goods during the "double 11" are not the best, it is very difficult for the “Haitao” goods to achieve "unwarranted return” and comparatively many goods are suspected of counterfeiting. Among the goods which are not from the “Haitao”, the quality issues of the clothing products are relatively prominent.