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2019 CIFTIS StoryDrive Exhibition and Conference to be held in Beijing

2019 CIFTIS StoryDrive Exhibition and Conference to be held in Beijing

Explore the future of culture

Special focus on artificial intelligence and trans-cultural storytelling

Exciting case analyses will present the latest trends in the international content industry

From May 28 to June 1, the StoryDrive Exhibition and Conference segment of the 2019 China International Fair for Trade in Services (CIFTIS) will be held at the third floor of the China National Convention Center. StoryDrive is an international all-media professional event, and made its debut at the Frankfurter Buchmesse in 2010. It has since become a famous conference brand and bellwether for the international publishing media industry. Since the first CIFTIS began in 2012, Frankfurt Book Fair and Creative Publishing Consulting Ltd. have successfully held six StoryDrives in Beijing, which have been very well received by local and foreign professionals. StoryDrive, which brings together opinion leaders from around the world in the fields of global literature, publishing, film and television, design and mass media, among others, not only introduces advanced ideas and successful cases to China, it also provides an international cross-media platform for presenting China’s excellent content industry.

Gong Yingxin, General Manager of Creative Publishing, said that 16 leading players in the international all-media sector from five countries and territories will speak at the 2019 CIFTIS StoryDrive Conference held between May 31 and June 1, and 16 keynote speeches, master classes and high-end dialogues will be held. “The Future of Culture” is the theme of the 2019 StoryDrive Conference, and will feature artificial intelligence (AI) and new storytelling, as well as trans-media & trans-cultural storytelling, with “Belt and Road” to remain its basis of planning.

Northern and Western Europe will be the overseas market highlight of the “Belt and Road” theme. Trade meetings with the Chinese publishing media industry will be arranged to promote business exchanges between these markets and China.

AI has already made a comprehensive entry into the media sector. One of the core themes of this year’s StoryDrive is to explore AI’s performance in media integration and its impact on the media industry going forward.

Holger Volland, Vice President of Frankfurt Book Fair, and Colin Lovrinovic, Managing Director at Gould Finch GmbH, will jointly release the results of the global artificial intelligence survey of the publishing industry, and present an in-depth analysis of the impact of the report’s results on the future growth of the industry.

AI has also had a significant impact on China’s innovative internet enterprises. Tian Feng, Director of Alibaba Cloud Research Center China, will give a detailed presentation on the latest development in AI as well as its future impact on the media and lifestyles.

A case analysis on the AI sector will come from China’s “Gu Zhen Xiao Jian”, an AI software that condenses books, plots storyline curves, and generates annual rankings for novels. What does the emergence of Xiao Jian mean to traditional editing? Can an AI writing program replace online writers? Will AI affect writing and reading? Zou Zou, founder of “Gu Zhen Xiao Jian”, senior editor and author, is here to brainstorm with you.

The second case analysis on the AI sector will be presented by Remi AI, an Australian AI company dedicated to developing natural language processing (NLP). This technology is able to increase efficiency significantly in terms of generating new and persuasive content, and has wide application potential in the publishing industry.

The second theme of the 2019 StoryDrive is trans-cultural storytelling, with a star-studded line up of guest speakers.

To kick things off, Shanghai son-in-law and China’s online celebrity, Afu. The 30-year-old German Afu Thomas has lived in Shanghai for four years. His fluent Mandarin and Shanghainese has already made him a bona fide “Shanghai son-in-law” and a “Chinese self-media online celebrity”. In the last three years, the series of Chinese and German cultural related videos he has released via WeChat, Weibo, youtube and other social media platforms have been viewed more than 600 million times, and has gained him more than 7 million fans across all platforms. He actively participates in Chinese-German cultural activities, and was invited to accompany German President Frank-Walter Steinmeier during his entire visit to China in December 2018.

Yang Liu, renowned bestselling author, designer and university professor is another star speaker. Yang Liu has always traversed between East and West, and her personal experience and creations have consistently remained in a trans-cultural setting. The same story could be understood completely differently, and even have an entirely contrary interpretation. Professor Yang Liu, author of East Meets West, will tell you all about how to transcend cultural boundaries.

The 2019 StoryDrive Conference is also very fortunate to have been able to invite one of the most famous Norwegian bestselling authors, Erlend Loe, to grace the event. The works of novelist and screenwriter Erlend Loe debuted in 1993. To date, he has published 11 novels as well as children and literary works. He has also published a series of film and TV scripts. His works have been translated into 35 languages.

The highlight of the 2019 StoryDrive is the sector that has garnered the greatest attention in the content industry today: science fiction (SF). 2019 is the first year of SF movies in China, with no small credit to author Liu Cixin. StoryDrive has specially invited SF author Sebastian Pirling, and editor of the German edition of Liu Cixin’s works. Pirling will speak about the reception of SF authors, represented by Liu Cixin, in the Germany market, and analyze the development trends in SF content. In addition, Deng Yun, video and brand VP of China’s largest SF literature platform, “Future Affairs Administration”, will give a detailed presentation of the latest developments in SF literature in China.

The organizers of StoryDrive have also specially organized a German publishing delegation comprising eight senior managers to promote trade in services. The delegation will fully participate in the conference and exhibition, and will conduct a week-long series of business visits and exchanges during the CIFTIS period.

The StoryDrive exhibition will be held at a 120 m2 area on the third floor of the conference zone, and will feature: the 2018 “Most Beautiful Books in Germany” exhibition, an exhibition of award-winning works from the 2018 Global Illustration Award, a special exhibition celebrating A Century of Bauhaus and the Triadic Ballet Interactive Display, IPR international online copyright transaction platform (presentation and workshop), the 2019 Frankfurt Book Fair book collections, and a special exhibition of Yang Liu’s works, among others. More than 50 art works and over 200 books will be presented at the exhibition. The latest achievements of exhibitors from five countries will also be showcased.

In addition, the StoryDrive organizers will organize two receptions, “Norway Culture and Publishing” on May 31, and “German Culture and Publishing” on June 1.

The StoryDrive platform has always focused on media integration, which is gathering pace in the digital era. The boundaries between books, movies, videos, games, animation, design and other sectors have become increasingly vague, and the core position of content resources has become increasingly apparent. Cross-media conversion and trans-cultural communication are content of particular focus to StoryDrive. Its purpose is to build bridges in different media sectors, and between different cultures, and to promote international trade in services in the content industry.