First Consumer Products Expo Approaching, Slated to Unveil Hundreds of New Products and Receive over 200,000 Visitors

Source:Organizing_Committee    |      Date:2021-04-29

  The inaugural China International Consumer Products Expo (CICPE) will be held in Haikou, Hainan Province from May 7 to 10, 2021. Up to now, the exhibitor invitation work has been basically completed, and a greater-than-expected number of purchasers have signed up for the expo. It is expected that over 20,000 specialized purchasers from outside Hainan and over 200,000 visitors will come to the expo, said Zhu Xiaoliang, Director of the Department of Market Operation and Consumption Promotion of China’s Ministry of Commerce at a press conference on April 25.


  (Photo credit: WeChat official account of “Hainan Free Trade Port”)

  According to Zhu, the first CICPE will cover a total exhibition area of 80,000 square meters. The 60,000m2 international exhibition area will encompass five exhibition zones, namely fashion and lifestyles, jewelry, high-end food and supplements, hospitality and comprehensive services. There will be 648 exhibitors and 1,319 brands from 69 countries and regions, with Switzerland serving as the guest of honor. The 20,000m2 exhibition area for Chinese products will bring together more than 800 exhibitors, including a cohort of well-known enterprises and brands.

  Lots of purchasers from around the country show great interest in the expo, and the number of registrations is beyond expectation, noted Zhu. In addition to more than 100 key retail enterprises, a legion of trade groups, business associations, duty-free operators, large offline retailers and leading e-commerce enterprises will also participate in the expo.

  The expo will feature a variety of events and activities, including product launches, buyer-supplier matchmaking events and industry-specific promotional events. According to the latest official statistics, a number of international brands from Switzerland, France, Japan, the United States and Britain will hold more than 70 events and launch hundreds of new products, covering a broad range of categories such as clothing and bags, cosmetics, food and beverage, and jewelry.

  In 2020, the total retail sales of consumer goods in China reached RMB39.1981 trillion. As per capita GDP has passed the USD10,000 mark, consumption upgrading will be an inevitable trend. The CICPE will bring together a vast range of consumer products at home and abroad and further promote the preferential policies of the Hainan Free Trade Port (Hainan FTP) to help expand effective supply and mid- and high-end supply and meet people’s aspiration for better lives.

  The 2020 China International Fair for Trade in Services (CIFTIS), themed “Global Services, Shared Prosperity”, was held in Beijing from September 4 to 9, 2020. The side event Hainan Free Trade Port Comprehensive Merchants Promotion Conference gave an overview of relevant policies and investment opportunities in the Hainan FTP.


  (Photo credit:

  Peng Wei, a member of the Party Leadership Group and Deputy Director-General of the Department of Commerce of Hainan Province, explained The Master Plan for the Development of Hainan Free Trade Port as a core policy, with a focus on “zero tariff,” “low tax” and “simple tax structure,” “five conveniences” and “one flow”.

  Peng said that Hainan would work to achieve “five conveniences” in trade, investment, cross-border capital flow, personnel flow and transportation and ensure safe and orderly flow of data.

  In terms of trade in goods, Hainan will develop a customs regulation special zone adopting the island-wide customs seal model, reduce tariffs to remove non-tariff barriers, and gradually lift existing barriers to trade in goods to enable free trade on the island. The customs authorities will implement efficient and targeted management with low levels of intervention over enterprises and institutions in the Hainan FTP to ensure their independent production and operation.


  (Photo credit: Hainan Daily)

  The negative lists for cross-border trade in services will be adopted to break down various barriers to cross-border delivery, overseas consumption and personnel flow in a transparent and predictable manner and give national treatment to overseas services practitioners.

  Peng added that in the future, Hainan would focus on building an industry ecosystem dominated by tourism, modern services and high-tech industry, which will create abundant opportunities in relevant fields. In terms of tourism, Hainan will develop an international tourism consumption center, promote the in-depth integration of tourism with culture, sports, conventions and exhibitions, health care, old-age care and health preservation industries, and develop a unique tourism industry cluster. It will cultivate new business forms and models and build itself into a model province for integrated tourism development, an international tourist destination and a world-renowned shopping paradise.